Friday, April 4, 2008

Pay Per Play

PPP stands for Play Per Play which is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. The web page playing the audio ad would be paid for each ad they connect.

The special case in this process is the audio ad would start playing itself when a visitor loads a web page. In advertising radio, the word "pay per play" also refer to a relationship between advertisers and audio ad producers.

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